Healthy Eating is always one of the popular evergreen niches, so what is your preferred way to monetize such a niche? Both CJ Affiliate and Rakuten LinkShare have many affiliate programs for the healthy eating, weight loss diet niche. There are a few advertisers that I particularly like. They have great reputations, high EPC (earnings per 100 clicks), and they provide shipping service nationwide.
BistroMD: $45 per sale – $100 bonus after the first 5 sales – Bonus structures for top performers
Diet-to-Go: $40 per sale – $500 bonus after the first 25 sales – Bonuses and Commission Increases Given to High Producers
NutriSystem: 15% commission on selected goods is offered to you on items purchased by visitors who are referred from your site.
For those more ambitious ones who are looking for something more than affiliate programs, you could set up a subscription based membership website, e.g. for a monthly membership fee of $12, members can get access to weight loss online tools, diet / recipe suggestions, personal blog area, forum discussion, online consulting, and so on. Better yet, you can even offer an affiliate program for people to sign up. If you happen to have connections with some caterers in your local area, maybe you can provide a meal plan delivery service, but that is another story.
So are you ready to get started with your healthy eating website? First, you might need a good membership plugin for your WordPress site. Codecanyon has a number of WordPress membership plugins that can help you out. By the way, if you search “diet” on Codecanyon, there is only one result – BMI and BMR calorie counter, and it costs $8. I figure either the coders in Codecanyon have not yet discovered the potential of the healthy diet niche, or it isn’t really too hard to code your own BMI, BMR, calorie calculators. Here are some of the most popular formulas:
Body Mass Index (BMI) Formula
English Units: BMI = ( Weight (lb) / ( Height (in) x Height (in) ) ) x 703
Metric Units: BMI = ( Weight (kg) / ( Height (m) x Height (m) ) )
Underweight =<18.5, Normal weight = 18.5–24.9, Overweight = 25–29.9, Obesity >= 30
Basal Metabolic Rate (BMR) Formula
Women: BMR = 655 + ( 4.35 x weight (lb) ) + ( 4.7 x height (in) ) – ( 4.7 x age (years) )
Men: BMR = 66 + ( 6.23 x weight (lb) ) + ( 12.7 x height (in) ) – ( 6.8 x age (years) )
Women: BMR = 655 + ( 9.6 x weight (kg) ) + ( 1.8 x height (cm) ) – ( 4.7 x age (years) )
Men: BMR = 66 + ( 13.7 x weight (kg) ) + ( 5 x height (cm) ) – ( 6.8 x age (years) )
Harris Benedict Formula – determine total daily calorie needs
Sedentary (little or no exercise) : BMR x 1.2
Lightly active (light exercise/sports 1-3 days/week) : BMR x 1.375
Moderately active (moderate exercise/sports 3-5 days/week) : BMR x 1.55
Very active (hard exercise/sports 6-7 days a week) : BMR x 1.725
Extremely active (very hard exercise/sports & physical job) : BMR x 1.9
Many healthy eating websites also come with a section listing lots of recipes with nutrition information in details. In WordPress plugin directory, you can find a few free plugins that can do the job like calorie calculation, check out SEO, Nutrition and Print for Recipes by Edamam, or Laveem Nutrition Label. Or if you prefer to develop your own customized nutrition label for your recipe posts, you can download a complete nutrient database from USDA.